The "hook" of a song is a bit like a punchline if you will; the part of the song that people remember. It's a short, catchy phrase and it can be a vocal thing or a melody, or even a sound effect on occasion. In this case it's an onomatopoeia, and you don't get to type that word very often. For catchy hooks in a Pop song it's hard to beat the "Beep-beep, beep-beep YEAH" part on the Beatles tune "Drive My Car." Bet it's in your head right now. You're welcome. Bonus points for cowbell on the quarter notes. Here it is on Youtube (no link): http://www.youtube.com/watch?v=W7dkn1ZnIPk
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